Performance-oriented Monopoly GO launch with creative pre-development for every influencer — to keep CPM low and ER high.
avg CPM
$0
views
0M
geo
Tier 1
engagement
High
The story
We launched a performance campaign for Monopoly GO into the Tier-1 market. The audience target was wide: 18+, balanced male and female.
But most of the channels we had access to skewed female within Entertainment, Movies, Gaming and Reactions categories. Before launch, we proposed creative concepts to each influencer and walked through implementation with them — the benchmark being to keep CPM as low as possible while pushing engagement as high as it would go.
