Promotional campaign for an RPG in NA

In our monthly campaigns for Marvel Strike Force, we collaborated with creators from Gaming, Entertainment, Movies, DIY and Music — covering the breadth of the franchise audience. The goal was performance-oriented, cost-effective placements at consistent CPM.

With the in-house creative team we developed multiple approaches for influencers to choose from, while keeping the door open for native integrations — creators leaned into their own style, we kept the campaign on-message.

Brand safety was non-negotiable on a Marvel franchise. Every influencer had to meet specific requirements, and every piece of content went through a 5–7 day approval window before going live.

Two of the integrations from the run:

Franchise brand-safety: 5–7 day approval window for all assets