Paid Social

Turn creator content into scalable performance media.

From installs and sign-ups to purchases and ROAS — paid creator media with full attribution on CPM, CTR, CR, CPA and CPI.

Platforms

Where paid creator media lives.

Optimized to your KPIs.

CPMCost per milleCost per 1,000 impressions
CTRClick-through rateClicks ÷ impressions
CRConversion rateConversions ÷ clicks
CPACost per acquisitionSpend ÷ conversions
CPICost per installSpend ÷ installs
EREngagement rateReactions ÷ reach
ROASReturn on ad spendRevenue ÷ spend

Built for paid social performance.

Bring existing creator integrations or build new — we turn either into paid social performance, end-to-end.

Boost Existing Influencer Integrations

Take creator content you already shipped — integrations, dedicated videos, sponsorships — and push it through paid media. We secure usage rights if missing and launch. No new shoot required.

New Creator Content for Paid

When fresh assets are needed, we brief and produce creator videos engineered from day one to live in both organic feeds and paid placements.

UGC + Performance Marketing Boost

Pair UGC creative with media buying — every asset is briefed, tracked and optimized against your KPIs.

Paid Usage Rights & Cross-Channel Distribution

Negotiate IP rights up-front and reuse top creator assets across Meta, TikTok, YouTube and Google.

TikTok Spark Ads Activation

Boost organic creator posts as Spark Ads — keep the native context and the engagement that comes with it.

Paid Social Optimization & Scaling

Live A/B testing, audience iteration and budget reallocation built around CPM, CTR, CR, CPA, CPI and ROAS.

How a campaign comes together.

Four predictable steps from brief to scale.

01
Strategy & Goals
Map game KPIs to a media plan, pick channels and define benchmarks before a single dollar is spent.
02
Creative & IP Rights
Brief creators, secure paid usage rights and prep variants ready for cross-channel reuse.
03
Campaign Activation
Launch across Meta, TikTok, YouTube and Google with consistent tracking and creative parity.
04
Optimize & Scale
Daily monitoring, A/B tests, audience rotation and budget reallocation toward winning creative.

Perfect Formula

The split that actually scales.

Across hundreds of campaigns, one budget ratio consistently outperforms.

Put 60% into classic influencer integrations — they build a library of proven, brand-safe creator assets. Route the other 40% into paid social to scale the winners with full attribution on CPM, CTR, CPA and ROAS.

Integrations create the signal. Paid social amplifies what already works — instead of betting the whole budget on untested creative.

Monthly budget

$50,000

$5,000 – $150,000+

Influencer integrations

$30,000

60% of budget

Paid social

$20,000

40% of budget

Works at every tier — from a $15,000 pilot to a $100,000+ launch.

Questions we get asked.

Yes — that is often the fastest path. We audit your existing creator integrations, secure paid usage rights if they are missing, and put the strongest assets straight into paid placements. New content is optional, not required.

Campaigns, by the numbers.

A snapshot of recent work and the results it drove.

Mobile · F2P ShooterLevel Infinite

Arena Breakout shooter release in the US with a $25 eCPM

avg eCPM: $25
on YouTube: Performance

PC · F2P ShooterMy.Games

F2P launch for Hawked with $29 CPM and paid usage rights bundled in

avg CPM (incl IP): $29
ER: 8%
F2P FPS XBOX/Steam: Top
mentions: Extra

Let's win the
game.

Whether you're soft-launching, scaling, or relaunching — we'll bring the creators, the creative and the numbers.